Alpha Mart brand standards

Clause 16

Files

Browse every file one by one, or take the whole pack for the job you are doing.

Version 1.2 · 17 September 2026 · Deustar Pty Ltd t/a Alpha Mart

Clause 16

The four packs

Take the one that matches what you are doing. Each has a written guide inside and nothing you do not need. Everything else you may have been sent is out of date.

Logo pack
Printers, signwriters, embroiderers. All 24 master SVGs in all four colours, plus a two-page print and signage spec.
Whole pack · 372 KB
Video kit
Editors. End cards, bumper, lower thirds, corner bugs, title cards and safe-area guides. 64 files.
Whole pack · 3.3 MB
Social kit
Anyone posting. Profile pictures, covers, transparent marks, the frame overlays and the captions guide.
Whole pack · 920 KB
Contributor pack
Anyone filming people. A one-page filming brief and the three forms clause 13 requires.
Whole pack · 263 KB

Or take one file

Every file, one by one

117 files. Click View to open one in a tab, Get to save it. Transparent files are shown on a chequerboard so you can see what is actually in them.

Logo — vector master

The 24 master files plus the print spec. This is the folder a printer, signwriter or embroiderer gets.

TXT
file
READ-ME-FIRST.txt
Written guide. Read this before using the rest.
PRINT-AND-SIGNAGE-SPEC.pdf
Two pages for printers and signwriters: proofing, clear space, stock, vinyl and embroidery limits.
92 KBViewGet
badge_script_cream.svg
Script badge — the name alone, cream. Vector, for print and signage.
28 KBViewGet
badge_script_ink.svg
Script badge — the name alone, ink. Vector, for print and signage.
28 KBViewGet
badge_script_navy.svg
Script badge — the name alone, navy. Vector, for print and signage.
28 KBViewGet
badge_script_orange.svg
Script badge — the name alone, orange. Vector, for print and signage.
28 KBViewGet
badge_spark_cream.svg
Spark badge — smallest sizes, cream. Vector, for print and signage.
badge_spark_ink.svg
Spark badge — smallest sizes, ink. Vector, for print and signage.
badge_spark_navy.svg
Spark badge — smallest sizes, navy. Vector, for print and signage.
badge_spark_orange.svg
Spark badge — smallest sizes, orange. Vector, for print and signage.
lettering_cream.svg
Lettering only — restricted, ask first, cream. Vector, for print and signage.
23 KBViewGet
lettering_ink.svg
Lettering only — restricted, ask first, ink. Vector, for print and signage.
23 KBViewGet
lettering_navy.svg
Lettering only — restricted, ask first, navy. Vector, for print and signage.
23 KBViewGet
lettering_orange.svg
Lettering only — restricted, ask first, orange. Vector, for print and signage.
23 KBViewGet
lockup_badges_cream.svg
Badge pair — no descriptor, cream. Vector, for print and signage.
37 KBViewGet
lockup_badges_ink.svg
Badge pair — no descriptor, ink. Vector, for print and signage.
37 KBViewGet
lockup_badges_navy.svg
Badge pair — no descriptor, navy. Vector, for print and signage.
37 KBViewGet
lockup_badges_orange.svg
Badge pair — no descriptor, orange. Vector, for print and signage.
37 KBViewGet
lockup_full_cream.svg
Full lockup — badges, name and descriptor, cream. Vector, for print and signage.
49 KBViewGet
lockup_full_ink.svg
Full lockup — badges, name and descriptor, ink. Vector, for print and signage.
49 KBViewGet
lockup_full_navy.svg
Full lockup — badges, name and descriptor, navy. Vector, for print and signage.
49 KBViewGet
lockup_full_orange.svg
Full lockup — badges, name and descriptor, orange. Vector, for print and signage.
49 KBViewGet
lockup_wide_cream.svg
Wide lockup — horizontal, cream. Vector, for print and signage.
46 KBViewGet
lockup_wide_ink.svg
Wide lockup — horizontal, ink. Vector, for print and signage.
46 KBViewGet
lockup_wide_navy.svg
Wide lockup — horizontal, navy. Vector, for print and signage.
46 KBViewGet
lockup_wide_orange.svg
Wide lockup — horizontal, orange. Vector, for print and signage.
46 KBViewGet

End cards

Five variants, three shapes, as MP4 and as a still. Goes on the end of every cut, held its full three seconds.

ALPHA_MART_endcard_address_1080x1080.png
End card, address large, no hours. Square, still.
63 KBViewGet
ALPHA_MART_endcard_address_1080x1920.png
End card, address large, no hours. Vertical, still.
79 KBViewGet
ALPHA_MART_endcard_address_1920x1080.png
End card, address large, no hours. Landscape, still.
74 KBViewGet
ALPHA_MART_endcard_address_3s_1080x1080.mp4
End card, address large, no hours. Square, 3-second MP4.
106 KBViewGet
ALPHA_MART_endcard_address_3s_1080x1920.mp4
End card, address large, no hours. Vertical, 3-second MP4.
127 KBViewGet
ALPHA_MART_endcard_address_3s_1920x1080.mp4
End card, address large, no hours. Landscape, 3-second MP4.
116 KBViewGet
ALPHA_MART_endcard_javafc_1080x1080.png
End card, Java FC supporter line. Java FC content only. Square, still.
75 KBViewGet
ALPHA_MART_endcard_javafc_1080x1920.png
End card, Java FC supporter line. Java FC content only. Vertical, still.
95 KBViewGet
ALPHA_MART_endcard_javafc_1920x1080.png
End card, Java FC supporter line. Java FC content only. Landscape, still.
87 KBViewGet
ALPHA_MART_endcard_javafc_3s_1080x1080.mp4
End card, Java FC supporter line. Java FC content only. Square, 3-second MP4.
144 KBViewGet
ALPHA_MART_endcard_javafc_3s_1080x1920.mp4
End card, Java FC supporter line. Java FC content only. Vertical, 3-second MP4.
171 KBViewGet
ALPHA_MART_endcard_javafc_3s_1920x1080.mp4
End card, Java FC supporter line. Java FC content only. Landscape, 3-second MP4.
152 KBViewGet
ALPHA_MART_endcard_minimal_1080x1080.png
End card, mark and handle only. Square, still.
37 KBViewGet
ALPHA_MART_endcard_minimal_1080x1920.png
End card, mark and handle only. Vertical, still.
48 KBViewGet
ALPHA_MART_endcard_minimal_1920x1080.png
End card, mark and handle only. Landscape, still.
44 KBViewGet
ALPHA_MART_endcard_minimal_3s_1080x1080.mp4
End card, mark and handle only. Square, 3-second MP4.
55 KBViewGet
ALPHA_MART_endcard_minimal_3s_1080x1920.mp4
End card, mark and handle only. Vertical, 3-second MP4.
66 KBViewGet
ALPHA_MART_endcard_minimal_3s_1920x1080.mp4
End card, mark and handle only. Landscape, 3-second MP4.
62 KBViewGet
ALPHA_MART_endcard_product_1080x1080.png
End card, product-led — “Ada di Alpha Mart”. Square, still.
51 KBViewGet
ALPHA_MART_endcard_product_1080x1920.png
End card, product-led — “Ada di Alpha Mart”. Vertical, still.
65 KBViewGet
ALPHA_MART_endcard_product_1920x1080.png
End card, product-led — “Ada di Alpha Mart”. Landscape, still.
60 KBViewGet
ALPHA_MART_endcard_product_3s_1080x1080.mp4
End card, product-led — “Ada di Alpha Mart”. Square, 3-second MP4.
90 KBViewGet
ALPHA_MART_endcard_product_3s_1080x1920.mp4
End card, product-led — “Ada di Alpha Mart”. Vertical, 3-second MP4.
109 KBViewGet
ALPHA_MART_endcard_product_3s_1920x1080.mp4
End card, product-led — “Ada di Alpha Mart”. Landscape, 3-second MP4.
102 KBViewGet
ALPHA_MART_endcard_standard_1080x1080.png
End card, the default — address, hours and handle. Square, still.
66 KBViewGet
ALPHA_MART_endcard_standard_1080x1920.png
End card, the default — address, hours and handle. Vertical, still.
83 KBViewGet
ALPHA_MART_endcard_standard_1920x1080.png
End card, the default — address, hours and handle. Landscape, still.
77 KBViewGet
ALPHA_MART_endcard_standard_3s_1080x1080.mp4
End card, the default — address, hours and handle. Square, 3-second MP4.
120 KBViewGet
ALPHA_MART_endcard_standard_3s_1080x1920.mp4
End card, the default — address, hours and handle. Vertical, 3-second MP4.
145 KBViewGet
ALPHA_MART_endcard_standard_3s_1920x1080.mp4
End card, the default — address, hours and handle. Landscape, 3-second MP4.
131 KBViewGet

Opening bumper

1.2 seconds at the very front. Optional.

ALPHA_MART_opening_bumper_1.2s_1080x1080.mp4
Opening bumper, 1.2 seconds. Square. Optional, and never on a video under 15 seconds.
40 KBViewGet
ALPHA_MART_opening_bumper_1.2s_1080x1920.mp4
Opening bumper, 1.2 seconds. Vertical. Optional, and never on a video under 15 seconds.
44 KBViewGet
ALPHA_MART_opening_bumper_1.2s_1920x1080.mp4
Opening bumper, 1.2 seconds. Landscape. Optional, and never on a video under 15 seconds.
43 KBViewGet

Lower thirds

Full-frame transparent PNG, already positioned. Drop it on a layer and do not move it.

lowerthird_benedict_1080x1080.png
Lower third — Benedict Tam. Square. Transparent, already positioned clear of the buttons.
19 KBViewGet
lowerthird_benedict_1080x1920.png
Lower third — Benedict Tam. Vertical. Transparent, already positioned clear of the buttons.
26 KBViewGet
lowerthird_benedict_1920x1080.png
Lower third — Benedict Tam. Landscape. Transparent, already positioned clear of the buttons.
23 KBViewGet
lowerthird_catherina_1080x1080.png
Lower third — Catherina. Square. Transparent, already positioned clear of the buttons.
18 KBViewGet
lowerthird_catherina_1080x1920.png
Lower third — Catherina. Vertical. Transparent, already positioned clear of the buttons.
25 KBViewGet
lowerthird_catherina_1920x1080.png
Lower third — Catherina. Landscape. Transparent, already positioned clear of the buttons.
22 KBViewGet
lowerthird_shop_1080x1080.png
Lower third — Alpha Mart, no person. Square. Transparent, already positioned clear of the buttons.
19 KBViewGet
lowerthird_shop_1080x1920.png
Lower third — Alpha Mart, no person. Vertical. Transparent, already positioned clear of the buttons.
25 KBViewGet
lowerthird_shop_1920x1080.png
Lower third — Alpha Mart, no person. Landscape. Transparent, already positioned clear of the buttons.
22 KBViewGet

Corner bug

The spark badge alone for a persistent mark. Around 6 to 8% of frame width.

cornerbug_spark_cream_240px.png
Corner bug, cream, 240 px. Transparent. Cream on dark footage, navy on pale.
10 KBViewGet
cornerbug_spark_cream_400px.png
Corner bug, cream, 400 px. Transparent. Cream on dark footage, navy on pale.
18 KBViewGet
cornerbug_spark_navy_240px.png
Corner bug, navy, 240 px. Transparent. Cream on dark footage, navy on pale.
11 KBViewGet
cornerbug_spark_navy_400px.png
Corner bug, navy, 400 px. Transparent. Cream on dark footage, navy on pale.
19 KBViewGet
cornerbug_spark_orange_240px.png
Corner bug, orange, 240 px. Transparent. Cream on dark footage, navy on pale.
11 KBViewGet
cornerbug_spark_orange_400px.png
Corner bug, orange, 400 px. Transparent. Cream on dark footage, navy on pale.
19 KBViewGet

Title cards

A beat between sections. Indonesian first, English under it.

title_baru_datang_1080x1080.png
Title card — Baru Datang / Just landed. Square. Hold 1.5 to 2 seconds.
39 KBViewGet
title_baru_datang_1080x1920.png
Title card — Baru Datang / Just landed. Vertical. Hold 1.5 to 2 seconds.
51 KBViewGet
title_baru_datang_1920x1080.png
Title card — Baru Datang / Just landed. Landscape. Hold 1.5 to 2 seconds.
46 KBViewGet
title_coba_ini_1080x1080.png
Title card — Coba Ini / Try this one. Square. Hold 1.5 to 2 seconds.
38 KBViewGet
title_coba_ini_1080x1920.png
Title card — Coba Ini / Try this one. Vertical. Hold 1.5 to 2 seconds.
50 KBViewGet
title_coba_ini_1920x1080.png
Title card — Coba Ini / Try this one. Landscape. Hold 1.5 to 2 seconds.
44 KBViewGet
title_jam_buka_1080x1080.png
Title card — Jam Buka / Opening hours. Square. Hold 1.5 to 2 seconds.
39 KBViewGet
title_jam_buka_1080x1920.png
Title card — Jam Buka / Opening hours. Vertical. Hold 1.5 to 2 seconds.
51 KBViewGet
title_jam_buka_1920x1080.png
Title card — Jam Buka / Opening hours. Landscape. Hold 1.5 to 2 seconds.
45 KBViewGet
title_sampai_jumpa_1080x1080.png
Title card — Sampai Jumpa / See you soon. Square. Hold 1.5 to 2 seconds.
39 KBViewGet
title_sampai_jumpa_1080x1920.png
Title card — Sampai Jumpa / See you soon. Vertical. Hold 1.5 to 2 seconds.
52 KBViewGet
title_sampai_jumpa_1920x1080.png
Title card — Sampai Jumpa / See you soon. Landscape. Hold 1.5 to 2 seconds.
46 KBViewGet

Safe-area guides

Not for publishing. Import as a reference layer and build inside the dashed box.

safearea_guide_1080x1080.png
Safe-area guide, Square. Reference layer only — turn it off before export.
29 KBViewGet
safearea_guide_1080x1920.png
Safe-area guide, Vertical. Reference layer only — turn it off before export.
36 KBViewGet
safearea_guide_1920x1080.png
Safe-area guide, Landscape. Reference layer only — turn it off before export.
36 KBViewGet

Video kit — read me

How the kit works, and the rules that matter most on a shoot.

TXT
file
READ-ME-FIRST.txt
Written guide. Read this before using the rest.

Post and story frames

The shortcut. Transparent overlays you lay over a photo.

frame_square_1080.png
The house frame. Put any photo behind it and you get the cream-bordered square without a design tool.
story_frame_baru_datang_1080x1920.png
Story overlay, headed Baru Datang. Square window for the photo, mark already at the foot.
41 KBViewGet
story_frame_blank_1080x1920.png
Story overlay, blank — photo only. Square window for the photo, mark already at the foot.
32 KBViewGet
story_frame_hari_ini_1080x1920.png
Story overlay, headed Hari Ini. Square window for the photo, mark already at the foot.
36 KBViewGet
story_frame_jam_buka_1080x1920.png
Story overlay, headed Jam Buka. Square window for the photo, mark already at the foot.
40 KBViewGet

Profile pictures

1080 px, composed inside a circle so a crop never clips the mark.

profile_script_cream_1080.png
Profile picture, script badge, cream. Composed for a circle crop.
52 KBViewGet
profile_script_navy_1080.png
Profile picture, script badge, navy. Composed for a circle crop.
53 KBViewGet
profile_script_orange_1080.png
Profile picture, script badge, orange. Composed for a circle crop. The one to use.
49 KBViewGet
profile_spark_navy_1080.png
Profile picture, spark badge, navy. Composed for a circle crop. Only below 64 px.
34 KBViewGet
profile_spark_orange_1080.png
Profile picture, spark badge, orange. Composed for a circle crop. Only below 64 px.
32 KBViewGet

Covers and headers

Sized per platform. Use the file named after where it is going.

email_header_cream.png
Email signature or newsletter header. Cream.
39 KBViewGet
facebook_page_cover_navy.png
Facebook page cover, 1640 × 924. Navy.
57 KBViewGet
facebook_page_cover_orange.png
Facebook page cover, 1640 × 924. Orange.
54 KBViewGet
google_business_cover_navy.png
Google Business cover, 1024 × 576. Navy.
38 KBViewGet
google_business_cover_orange.png
Google Business cover, 1024 × 576. Orange.
37 KBViewGet
whatsapp_link_preview_orange.png
WhatsApp link preview, 1200 × 630. Orange.
42 KBViewGet
youtube_banner_navy.png
YouTube banner, safe centre of 1546 × 423. Navy.
62 KBViewGet

Transparent marks

2000 px, no background. Never place these on a photograph.

badge_spark_cream_2000w.png
Spark badge — smallest sizes, cream. Transparent PNG, 2000 px wide.
120 KBViewGet
lockup_badges_cream_2000w.png
Badge pair — no descriptor, cream. Transparent PNG, 2000 px wide.
115 KBViewGet
lockup_badges_ink_2000w.png
Badge pair — no descriptor, ink. Transparent PNG, 2000 px wide.
113 KBViewGet

Social kit — read me and captions

The wording guide is the part people skip and the part that matters.

TXT
file
CAPTIONS-AND-WORDING.txt
Written guide. Read this before using the rest.
TXT
file
READ-ME-FIRST.txt
Written guide. Read this before using the rest.

Contributor pack

The filming brief and the three forms clause 13 requires.

TXT
file
READ-ME-FIRST.txt
Written guide. Read this before using the rest.
01-FILMING-BRIEF.pdf
A4, print and sign.
72 KBViewGet
02-APPEARANCE-RELEASE---ADULT.pdf
A4, print and sign.
66 KBViewGet
03-PARENT-PERMISSION---UNDER-18.pdf
A4, print and sign.
69 KBViewGet
04-ALLERGY-AND-PARTICIPATION.pdf
A4, print and sign.
68 KBViewGet
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