Clause 1
Scope
This document governs every use of the Alpha Mart name, mark, photographs and voice by anyone who is not Alpha Mart.
That means football clubs, videographers, editors, photographers, printers, signwriters, embroiderers, suppliers, community groups and anyone running a post, a sign or a video that carries our name. If you were sent this link, it applies to you.
Alpha Mart is a small Indonesian grocery in Padstow, run by two people who know their customers by name. The point of these rules is not control for its own sake. It is that we only get one look, and when it is inconsistent it stops meaning anything.
Use the supplied files exactly as supplied. Do not rebuild, retrace, recolour, stretch or decorate anything. When the rule you need is not here, ask — a reply takes under a day, and it is always faster than reprinting.
Anything this document does not explicitly permit needs written approval before it is produced, printed or published. Write to hello@alphamart.au.
Never state or imply that Alpha Mart endorses a product, a person, a position or an organisation without written agreement. Sponsorship is not endorsement, and the two are not interchangeable in copy.
The rest of it
Five sections