Clause 13
People on camera
The people in our pictures are customers, players and neighbours before they are content. This clause is the one with real consequences.
Get permission before filming any identifiable person, and get it in writing — a message is fine. Explain where it will be published and that it may stay up indefinitely.
For anyone under 18, a parent or guardian must give permission before filming, in writing, naming the child. Never afterwards. If you cannot reach the parent, do not film the child. The form is in the contributor pack below.
Where food is eaten on camera, ask about allergies before anything is opened. Many Indonesian snacks contain peanuts. This is asked in writing, in advance, of every participant.
Anyone can withdraw. If a person asks to be removed from a video or a photograph, take it down first and discuss it after.
Never script a customer, a player or a staff member into a testimonial, and never present a paid or sponsored appearance as a spontaneous opinion.
Never film inside the shop without Alpha Mart present, and never film another customer's face, basket or payment without asking them on the day.
Clause 14
Claims we cannot make
Never describe the Saturday food as cooked, prepared, reheated or portioned in the shop. The only approved wording is: "ready-to-eat Indonesian meals from a local caterer, packed and ready to take home." This is a food-safety classification, not a preference.
Never feature jamu, herbal remedies, supplements or anything with a health claim. Therapeutic goods advertising is regulated in Australia and the penalties are real.
Never make a nutrition or health claim about any product — not "healthy", not "natural", not "good for you". Describe what it is and what it tastes like.
Never state that a product is halal, vegan, gluten free or free of any allergen. Point at the packet. The packet is the authority and we are not.
Never connect Alpha Mart to any wholesale or import business in public material. Alpha Mart is a retail shop and appears on its own.
Never put a phone number in a Google Business post, in the words or in the picture. It breaches Google's posting policy, and it has already cost this profile its posting privileges once.
Clause 15
Approval
One person approves: Benedict Tam, Director. Send to hello@alphamart.au, or message the shop on 0421 775 555.
| What | Send | When |
|---|---|---|
| Anything going to print | PDF at final size, plus a printed proof for the orange | Before the run |
| Signage, vehicle, kit | Layout with dimensions | Before production |
| Video | A cut with the end card on it | Before publishing |
| A post naming Alpha Mart | Image and caption | Before publishing |
| A product feature | A photograph of the products | Before filming |
Approval covers one use, at one size, on one surface. Reusing approved artwork somewhere else needs approving again. Nobody minds being asked twice.
Where something has already gone out and breaches these rules, tell us before we find it. We will almost always ask you to leave it up and fix the next one.