ALPHA MART — SOCIAL KIT ======================= For anyone posting as Alpha Mart, or making something Alpha Mart will post. Read CAPTIONS AND WORDING.txt before you write anything. It is the part people skip and it is the part that makes a feed sound like a shop rather than a brochure. 01 PROFILE PICTURES ------------------- 1080 px, and every one is composed inside a circle of 0.84 of the side, so a circle crop never clips the mark. profile_script_orange_1080 THE ONE TO USE. Orange stands out in a feed of grey and green avatars, and the script badge says the name. profile_script_navy_1080 Where orange would clash with the platform. profile_script_cream_1080 Rarely. Reads as white at thumbnail size. profile_spark_* Only below 64 px, where the lettering in the script badge fills in and stops reading. Do not crop these, do not add a ring, do not put a seasonal sticker on one. 02 COVERS AND HEADERS --------------------- Sized for each platform. Use the file named after the place it is going. facebook_page_cover 1640 x 924 google_business_cover 1024 x 576 whatsapp_link_preview 1200 x 630 youtube_banner safe centre of 1546 x 423 email_header for a signature or a newsletter Orange for a light interface, navy for a busy one. 03 POST AND STORY FRAMES ------------------------ This is the shortcut. Transparent PNGs you lay OVER a photo. frame_square_1080 Put any photo behind it and you get the house look: cream border, whole frame, square. This is what makes forty different packets read as one set. story_frame_blank Cream story with a square window. Photo goes behind, mark is already at the foot. story_frame_baru_datang Same, headed "Baru Datang / Just landed" story_frame_jam_buka Same, headed "Jam Buka / Opening hours" story_frame_hari_ini Same, headed "Hari Ini / Today" How: open the photo, put the frame on a layer above it, export. That is the whole job. In Canva, Photos app, or anything with layers. 04 TRANSPARENT MARKS -------------------- The mark with no background, 2000 px wide, for dropping onto something where you control the colour behind it. Never place these on a photograph. The mark sits on a flat, plain ground or it does not appear. THE PHOTOGRAPHS THEMSELVES -------------------------- - Near the door, in morning daylight. Never under the fluorescent lights. - One thing at a time. A shelf of forty products photographs as nothing. - Hands in the picture. A hand holding a packet beats the packet alone. - Take ten, keep one. - No text, no logo and no watermark on a photograph, ever. Consistency comes from the cream ground and the framing, not from stamping things. - No AI-generated or AI-altered pictures of the shop, the team, the food or the stock. Not even as a placeholder. - No platform filters. Clarendon and the rest will overwrite the grade. THE CROP TRAP ------------- Instagram defaults a new post to 4:5 and silently slices the sides off a square picture. Open "Select crop" and force 1:1 before you press Next. Every time. The first time we missed it, SENIN appeared as "NIN". The profile grid then previews tiles at about 3:4, so anything that has to read in the grid belongs in the middle of the frame. Full standards: https://alphamart.au/brand/ Ask: hello@alphamart.au · 0421 775 555