ALPHA MART — LOGO, VECTOR MASTER ================================ These 24 SVG files are the Alpha Mart logo. They are the only files that are. Do not rebuild, retrace, redraw or recolour the mark. If you need a version that is not here, ask for it: hello@alphamart.au WHICH FILE ---------- lockup_full_* The whole logo: two badges, the name, the descriptor. Use this when there is room and it is the first time the reader meets the brand. Minimum 45 mm / 200 px wide. lockup_wide_* The same content laid out horizontally. For letterheads, email footers, banners, anything wider than it is tall. lockup_badges_* The two badges and the name, no descriptor. Minimum 26 mm / 120 px wide. badge_script_* The name alone in its hexagon. Minimum 15 mm / 64 px. badge_spark_* The spark alone in its hexagon. Minimum 9 mm / 32 px. Below 64 px this replaces the script badge. Use it for embroidery under 50 mm, where the lettering fills in. lettering_* The name drawn, without a hexagon. Restricted use — ask first. WHICH COLOUR ------------ _ink Near-black #141414. The default on a pale ground. _navy #101E2E. Dark grounds, and the football kit. _orange #F1541F. A field colour. Use on cream or white, not on photos. _cream #FBF6EF. The only version for a dark or orange ground. Placement: orange on a light feed, navy on a busy one, cream only on dark, and use the version whose colour you control. Never place the mark where the background is unpredictable. COLOUR VALUES ------------- ALPHA ORANGE #F1541F RGB 241 84 31 KIT NAVY #101E2E RGB 16 30 46 INK #141414 RGB 20 20 20 CREAM #FBF6EF RGB 251 246 239 There is no fifth colour. #F1541F sits near the edge of the CMYK gamut and can print duller than it looks on screen. Always ask for a printed proof. Never approve the orange from a screen proof. Consider a Pantone match for a long run. Illuminate the cream, never white. White makes the orange go fluorescent. NEVER ----- - Never set the name "Alpha Mart" in a typeface. It is drawn artwork. - Never stretch one axis, rotate, or add effects. - Never recolour off the four values above. - Never place the mark on a busy photograph. - Never screenshot the logo off a web page. Use these files. - Never send a JPEG to a printer. Send this whole folder. Full standards: see the Alpha Mart brand standards page. Questions: hello@alphamart.au · 0421 775 555 Alpha Mart · 92 Cahors Road, Padstow NSW 2211