ALPHA MART — VIDEO KIT ====================== Everything here is finished artwork. Drop it on a timeline. Nothing needs building, rebuilding or recolouring. Three shapes are supplied for every moving piece: 1080x1920 vertical - Reels, TikTok, Shorts, Stories. Use this one unless you know the video is not vertical. 1080x1080 square - a feed post 1920x1080 landscape - YouTube Every MP4 is H.264, 30 fps, and carries a silent audio track, because some editors refuse a clip with no audio. 01 END CARDS ------------ Three seconds. Goes on the END of every cut, held full length. The orange fills frame one and the type fades up over half a second, so it works whether you hard-cut into it or dissolve. endcard_standard Address, hours and handle. The default. endcard_javafc Carries the Java FC supporter line. JAVA FC CONTENT ONLY. Not for anything else. endcard_minimal Mark and handle only. Use when the video already said the address out loud. endcard_address Address large, no hours. For a video whose whole point is where we are. endcard_product "Ada di Alpha Mart". Ends a video about a thing rather than about the shop. A PNG of each is included if you would rather hold a still than drop a clip. 02 OPENING BUMPER ----------------- 1.2 seconds. Optional. Goes at the very front, before the first shot. Do not use it on a video under about 15 seconds - it eats the hook. 03 LOWER THIRDS --------------- Full-frame PNG with a transparent background, already positioned clear of the platform buttons. Drop it on a layer above the footage. Do not move it. Hold it on screen for 3 to 4 seconds, the first time that person speaks, once per video. Not every time they appear. Need a different name? Ask - hello@alphamart.au - do not retype it yourself. 04 CORNER BUG ------------- The spark badge alone, transparent background, for a small persistent mark in a corner. Use the CREAM one on dark or busy footage, the NAVY one on pale footage, the ORANGE one only on a plain light background. Around 6 to 8% of the frame width. Any smaller and it is a smudge. Never put it over a face, a price, or packaging. 05 TITLE CARDS -------------- Full-frame cards for a beat between sections. Hold 1.5 to 2 seconds. Indonesian first, English under it, which is the house pattern everywhere. 06 SAFE AREA GUIDES ------------------- Not for publishing. Import as a reference layer and turn it off before export. The shaded areas are where the platform draws its own buttons, the caption and the account name. Anything that must be READ goes inside the dashed box. This is the single most common mistake in social video - text sitting neatly in the middle of your editor, sitting under a Follow button on a phone. THE RULES THAT MATTER MOST -------------------------- - Never feature a product Alpha Mart does not stock. Send a photo of what you plan to show and wait for a reply before filming. - Never show or say a price. Video outlives pricing. - Burn in captions. Most people watch with the sound off. - Say "Alpha Mart, Padstow" out loud once. Nobody types a handle from a video. - If opening days come up at all, say "closed Tuesdays". Never claim a number of days open. - No commercial music without a licence that covers the platform and Australia. A copyright claim takes the whole video down. - Written permission before filming any identifiable person. For anyone under 18, a parent must give it in writing BEFORE filming. The forms are in the Contributor pack. Full standards: https://alphamart.au/brand/ Ask before you make it: hello@alphamart.au · 0421 775 555